Saudi Arabia is embarking on a transformative economic journey under Vision 2030, aiming to diversify its economy and enhance competitiveness through a robust regulatory framework. At the heart of this transformation lies the Saudi Competition System and the Economic Concentration Review Guidelines, which function not only as legal instruments but also as strategic mechanisms promoting fair market practices and sustainable growth. These tools balance market freedom with anti-monopoly safeguards, empower SMEs, and attract investment—all while integrating global best practices into a uniquely Saudi context. By transitioning from reactive enforcement to proactive regulation, the Kingdom is laying the groundwork for a dynamic, transparent, and innovation-driven economy aligned with long-term national goals.